New T-Mobile MVNO
Solavei: $49 No Contract Unlimited Data
Company Spending Nothing on Advertising, Users Promote
the Service
A company by the name of Solavei is the latest, offering
a new no-contract, $49 a month unlimited data service running over the T-Mobile
network. After a $49 startup fee, users pay $49 a month and can get cash back
for every subscriber they get to sign up for the service (users get $20 for
every three customers they sign up). Phones aren't subsidized, and
interestingly the company says it plans to save money by having absolutely no
advertising budget:
Jim Ryan, head of products at Solavei, says that the
company is making up the money it pays out by not doing any advertising on its
own. He says that the company started with just 12 representatives and has
since grown to 25,000 with 93 percent choosing to refer the service to friends.
"The amount of money spent on ads and distributions is big," Ryan
says. "Were not spending any of that. It's good business to make your
customers do it. It's very efficient."
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